We connect with our organizations through the people with whom we work, the mission and values of the organization, and the work that we perform. Our work and our company are a part of who we are. The job, then, becomes more than just a set of tasks we perform.
When employees find connection, they work as a team, generate ideas, solve problems, take care of customers, and act with the organization’s best interests in mind. They’re proud of where they work and what they do, and they’re quick to tell others about it. They are fully invested. Employees become ambassadors for the organization—they see themselves as part of the organization, and others see the organization through these employees.
Leaders understand that employees aren’t just part of the company—they are the brand.
In this insightful conversation, Dan Hoopes, Principal Consultant at DecisionWise, explores the importance of connection in the workplace and how managers can use it to drive engagement.