Five Keys for Engaging People,
Leaders, and Organizations
Does Your Job Inspire You?
For many people, a job is just that, a job. But those that create meaning in their work understand that what they do matters. They find purpose in what they do. They understand that their efforts contribute to a greater cause—one that is important to them.
Not everyone saves lives in an emergency room, fights poverty in developing countries, or negotiates peace treaties. But we can all create meaning in what we do. In some way, our work contributes to the world, our company, our team, or even our families. When we create meaning, we know the “why” behind what we do, and understanding the “why” makes us more effective at the “what.”
The power to shape your work and environment in ways that allow you to perform your best.
Employees want to be empowered and have freedom to do their jobs in the way they feel is most effective (and most enjoyable). Organizations want results and accountability. Autonomy bridges these two needs, resulting in empowered, accountable employees.
Being stretched and challenged in ways that result in personal and professional progress.
Do You Leave Work Each Day Feeling Like You Accomplished Something Worthwhile?
Do You Feel Like You Are an Integral Part of Your Organization?
When employees find connection, they work as a team, generate ideas, solve problems, take care of customers, and act with the organization’s best interests in mind. They’re proud of where they work and what they do, and they’re quick to tell others about it. They are fully invested. Employees become ambassadors for the organization—they see themselves as part of the organization, and others see the organization through these employees. Leaders understand that employees aren’t just part of the company—they are the brand.